FabFitFun is building the discovery platform for physical and digital goods in the beauty, fashion, and wellness verticals. Each quarter, subscribers receive a $50 box filled with full-size products worth over $200, and the company has been entirely bootstrapped to $11 million annual run rate.

FabFitFun has the potential to become a global lifestyle brand. The business started as a newsletter in 2010, added a full content website in 2011, expanded into a subscription e-commerce business in 2013, and is now selling FabFitFun-branded products online.