Instacart is a grocery delivery service that provides same-day delivery, typically within two hours of placing an order. Users are connected with a "Personal Shopper" who are tasked with selecting and delivering grocery orders from local grocery stores. While not affiliated in an official capacity, the Company facilitates grocery deliveries from major grocery distributors like Whole Foods, The Food Emporium, Kroger, Costco and others. Instacart also provides delivery services from smaller local markets like Di Bruno Bros. Gourmet in Philadelphia, Green Zebra in Portland, and Marczyk Fine Foods in Denver. The Company also provides items from Instacart Plus which offers national brand products at prices typically less than the average supermarket.