Today, travel can be rough. Planning, booking, and managing travel can be overwhelming, time-consuming and frustrating. It's impossible to talk to a human for help—on most sites, customer service has been cut in favor of transaction volume. And if you try phone support? 45 minute hold.

In short, the UX of travel is broken. Pana is bringing humanity back to travel by giving everyone a personal travel concierge for $25 a month. They research and book flights, hotels, cars, and food; proactively handle emergencies (like delays) in real-time; and give members access to special perks, pricing, and rewards.